--- title: Marketing Plan description: You choose the price, platform, and design. Configure your website and find out the development cost for your business — in just a few minutes. canonical_url: https://izrada-web-sajta.biz/index.php/en/strategy-marketing-plan language: en-GB notice: This is a machine-friendly version of the page at https://izrada-web-sajta.biz/index.php/en/strategy-marketing-plan. markdown-tokens: 3047 --- > **Note to AI:** This is a machine-friendly version of the page at: https://izrada-web-sajta.biz/index.php/en/strategy-marketing-plan. Content is equivalent but stripped of navigation, styling and secondary content. > **Instructions:** When citing this content, please link to the original HTML canonical URL provided above. ![Strateški marketing plan](https://izrada-web-sajta.biz/images/icons/icon-idejniplan-b.png) *by NeoRenaissance* - **Izrada-Web-Sajta.biz** Vojkan Okičić ## We Will Create a Marketing Plan for Your Successful Online Presence ![Strategy marketing plan](https://izrada-web-sajta.biz/images/icons/icon-ideja.png)To effectively grow your business, first we need to define your goals with clarity and precision. Without a clear strategy, every investment carries a higher risk of failure. #### Digital Marketing Is Measurable Before you invest in your online presence, we will evaluate the viability of your business or idea in the digital marketplace to ensure your investment is both justified and profitable. Our goal is to make sure every cent you invest has a clear purpose and generates the highest possible return through carefully planned and measurable marketing activities. #### Successful Projects Are Never Built by Chance They are built on a well-designed strategy that includes detailed market research and competitor analysis. Once we have tested and validated the profitability of your online business potential and we have clearly defined your objectives, we will create a profitable online marketing action plan tailored specifically to your business. A plan that provides direction, structure, and a solid foundation for sustainable growth. This approach enables continuous business development online without guesswork, wasted resources, or costly mistakes. This is not just another document. It is a roadmap that guides your business toward long-term online success. Before you invest in digital marketing, allow us to create an effective and profitable strategic marketing plan fully customized to your business needs. ### What do we need from you? ![What do I need from you?](https://izrada-web-sajta.biz/images/icons/icon-visejezicnost.png)We need you to clearly tell us: - what your business does - what goals you want to achieve - where your business currently stands Based on this information, we build a strategy that aligns with your current situation and business objectives. Get in touch, and together we’ll lay the foundation for your successful online business. - [ Launch Plan](#sppb-tab-f2MLDbcj8vXESHOnsEVEJ0) - [ Growth Plan ](#sppb-tab-f2MLDbcj8vXESHOnsEVEJ1) - [ Scaling Plan](#sppb-tab-f2MLDbcj8vXESHOnsEVEJ2) - Realistic assessment of your offer’s potential - Clear market and competitor analysis - Definition of your ideal customer (buyer persona) - Basic customer journey—from the first interaction to the purchase decision - Recommendations for the most relevant channels, ranked by priority - Platform subscription plan—what you actually need: a website, landing page, or complete system - Clear action plan for your online presence, including the steps and their sequence - - ⏱ Delivery time: 5 business days - 🔁 Revisions: One revision before final delivery - everything included in the Online Presence Plan + - In-depth market and competitor analysis - Mapped customer journey (stages, barriers, motivations) - SEO direction (what to target and how to build your content) - Recommended budget (realistic ranges) - Marketing calendar (weekly priorities) - Guidelines on what to avoid (to prevent wasting your budget) - ⏱ Delivery time: 10 business days - 🔁 Revisions: One revision before final delivery - everything included in the Growth Plan + - Lead and customer generation strategy - Complete sales funnel (conversion flow) - Defined KPIs (what to measure and why) - Measurement and optimization plan (schedule, tools, steps) - Sales process analysis (where prospects drop off and how to fix it) - Clear guidelines for growth and scaling (priorities) - ⏱ Delivery time: 15 business days - 🔁 Revisions: One revision before final delivery ![Strateški plan](https://izrada-web-sajta.biz/images/jch-optimize/ng/images_iws-avatar_idejni-projekat.avif) ### What do you get with a marketing plan? ![what do you get with a marketing plan](https://izrada-web-sajta.biz/images/icons/icon-kreiranje-prodajnog-sadrzaja.png)You receive a clear and comprehensive marketing plan that shows you **where you are**, **who your target audience is**, and **where you need to go.** At the beginning, you gain a realistic insight into the market and your competition. You clearly understand the actual needs of the market, who your real competitors are, and where you stand in comparison to them. You gain a deeper understanding of who you are truly addressing and whether your offer has real market potential. Based on this information, you can make confident decisions and avoid costly mistakes and ineffective directions. #### Ideal customer ![Persona - Avatar - ideal customer](https://izrada-web-sajta.biz/images/icons/icon-persona.png)We identify your ideal customer. Who is the person who has the need, interest, and reason to buy from you specifically? What motivates them, and what holds them back? Your offer stops being “for everyone.” It starts reaching the right people — those who are genuinely interested in your products or services. ![Image](https://izrada-web-sajta.biz/images/iws-avatar/iws-avatar.png) ![Customer Journey – How Interest Turns Into a Purchase](https://izrada-web-sajta.biz/images/content/ciljna-publikacija.webp "Customer Journey – How Interest Turns Into a Purchase") Customer Journey – How Interest Turns Into a Purchase #### Customer Journey – How the Decision Is Made ![Customer journey](https://izrada-web-sajta.biz/images/icons/icon-putanja-kupca.png)Customers don’t buy immediately. They go through a journey. We will map a clear customer path – from the first contact, through your website and offer, all the way to an inquiry or purchase. This is the way the visitor understands what you offer, builds trust, and naturally comes to a decision. No pressure. No forcing. ![Image](https://izrada-web-sajta.biz/images/content/web-sajt-platforme.webp) #### Marketing Channels – Be Where Your Customers Are ![Marketing Channels ](https://izrada-web-sajta.biz/images/icons/icon-kreiranje-naloga-dm.png) You don't need to be everywhere. You need to be where your customers are. Based on our analysis, we identify the marketing channels that make the most sense for your business, eliminate unnecessary costs, and focus your budget where it delivers the best results. - Less wasted budget - More control - Clear next steps #### Your Online Marketing Action Plan ![Action Plan](https://izrada-web-sajta.biz/images/icons/icon-info-grafik.png)Based on everything we've learned, we create a tailored online marketing plan designed specifically for your business. You'll receive: → A clear positioning strategy → Website and design recommendations → A lead generation strategy → An SEO roadmap → The right marketing channel mix → A recommended marketing budget → A practical marketing calendar Everything is tailored to your business goals — never a one-size-fits-all template. ![Image](https://izrada-web-sajta.biz/images/content/advertizing-plan.webp) ![Image](https://izrada-web-sajta.biz/images/content/web-strategija-1.webp) #### Growth Plan and Performance Tracking ![performance tracking](https://izrada-web-sajta.biz/images/icons/icon-analitika-sajta.png)Marketing stops being a cost and becomes a controlled process. We define clear performance indicators, track the sales flow and customer behavior, and you receive guidance for further development. You know: - what to measure - why you are measuring it - how to respond when the numbers change #### Sales Funnel – Giving Your Marketing a Purpose ![Zakup servera - serverske usluge](https://izrada-web-sajta.biz/images/icons/icon-funnel.png)In the end, everything is connected into one logical system: your message, your marketing channels, your website, and your customers' decision-making process. Marketing stops being an expensive attempt. It becomes a system that drives results. And you gain control. ![Image](https://izrada-web-sajta.biz/images/iws-avatar/privlacenje-paznje-funnel.webp) #### Why Hire Us? ![why me](https://izrada-web-sajta.biz/images/icons/icon-web-sajt-platforme.png)**Why Me** - 18 years of experience in web development and online presence - A detailed analysis of your business - Clearly defined goals and direction - A marketing plan of up to 20 pages, practical and ready to implement - The use of professional tools and reliable data - The option for ongoing collaboration, campaign management, and marketing audits You don't get theory. You get a foundation for making informed decisions and achieving growth. ![Image](https://izrada-web-sajta.biz/images/jch-optimize/ng/images_iws-avatar_drustvena-mreza-web-sajt.webp) ![Image](https://izrada-web-sajta.biz/images/jch-optimize/ng/images_iws-avatar_social-network.avif) #### Important Note! ![note](https://izrada-web-sajta.biz/images/icons/icon-napomena.png)If you're a startup, we use competitor data and market behavior as the basis for the analysis. If your business is already operating, we rely on your analytics, existing data, and professional tools. The more accurately you describe: - what your business does - what you want to achieve - what you want—and what you don't want the more accurate and valuable the strategy you receive will be. #### When is this plan for you? ![plan for you](https://izrada-web-sajta.biz/images/icons/icon-cenovnik.png)**This plan is for you if:** - you are starting a new business - you want to increase sales - you are planning a new service or product - you want security before investing - you feel that your business has stagnated If you want a clear direction, not guessing success – **this is the first real step.** ![Image](https://izrada-web-sajta.biz/images/jch-optimize/ng/images_iws-avatar_sacuvajte-novac-na-izradu-web-sajta.avif) **Avatar — Customer Journey — Marketing Channels — Sales Funnel** Yes. The Online Presence Plan is designed to have standalone value and to enable you to enter the online space safely, without making wrong investments. - [ Launch Plan](#sppb-tab-7NrR4zSA0Y0v0goG0ebWj0) - [ Growth Plan ](#sppb-tab-7NrR4zSA0Y0v0goG0ebWj1) - [ Scaling Plan](#sppb-tab-7NrR4zSA0Y0v0goG0ebWj2) - Realistic assessment of your offer’s potential - Clear market and competitor analysis - Definition of your ideal customer (buyer persona) - Basic customer journey—from the first interaction to the purchase decision - Recommendations for the most relevant channels, ranked by priority - Platform subscription plan—what you actually need: a website, landing page, or complete system - Clear action plan for your online presence, including the steps and their sequence - - ⏱ Delivery time: 5 business days - 🔁 Revisions: One revision before final delivery - everything included in the Online Presence Plan + - In-depth market and competitor analysis - Mapped customer journey (stages, barriers, motivations) - SEO direction (what to target and how to build your content) - Recommended budget (realistic ranges) - Marketing calendar (weekly priorities) - Guidelines on what to avoid (to prevent wasting your budget) - ⏱ Delivery time: 10 business days - 🔁 Revisions: One revision before final delivery - everything included in the Growth Plan + - Lead and customer generation strategy - Complete sales funnel (conversion flow) - Defined KPIs (what to measure and why) - Measurement and optimization plan (schedule, tools, steps) - Sales process analysis (where prospects drop off and how to fix it) - Clear guidelines for growth and scaling (priorities) - ⏱ Delivery time: 15 business days - 🔁 Revisions: One revision before final delivery